Ms. Njilan Seneghore Managing Director Trust Bank carrying a baby at the presentation to the SOS children’s village
By: Fatou Touray
In today’s world, businesses are under increasing pressure to be socially responsible. This is because consumers, employees, and investors are increasingly demanding that businesses do more than just make a profit. They want businesses to use their power and influence to make a positive impact on society.
Trust Bank is a Gambian bank that is setting a good example for other businesses when it comes to corporate social responsibility (CSR). The bank has a long history of giving back to the community, and it has made a significant impact on the lives of many Gambians.
One of the ways that Trust Bank shows its commitment to CSR is through its financial support for education. The bank has donated millions of dalasis to schools in The Gambia. This funding has helped to improve the quality of education for thousands of students.
Trust Bank also supports a number of other social causes, including health care, environmental protection, and women’s empowerment. The bank has donated medical equipment to hospitals, planted trees to protect the environment, and provided scholarships to students.
Here are some of the notable CSR projects that Trust Bank has undertaken or supported:
In September 2022, after flash floods devastated parts of the country, Trust Bank donated one million dalasis to the National Disaster Management Agency to help the victims of the flooding.
MD Njilan Senghore presenting a cheque to former Vice President Badara Joof for the victims of the floods
The Tanka-Tanka Psychiatric Hospital-Salagi received items worth over D250,000 from Trust Bank on December 6th, 2022
Some of the items presented to Tanka Tanka Hospital by Trust Bank
One of the nation’s leading maternal and child health hospitals, the Bundung Maternal and Child Hospital also received medical items worth over, D250000 from Trust Bank at a presentation held on December 6th.
Deputy MD Omar Mboob with officials of Bundung Hospital at the presentation at the hospital complex
On December 7th, 2022, Kanifing General Hospital was the recipient of items worth over, D200000 from Trust Bank
Deputy MD Omar Mboob presenting to officials of Kanifing hospital.
On December 8th, 2022, the bank made donations worth more than, D250000 to the maternity ward of Farafenni General Hospital.
Deputy MD Omar Mboob presenting to officials of the Farafenni General Hospital.
Basse District Hospital received building materials worth more than, D200000 from the bank on the same day.
DMD Omar Mboob presenting to officials of Basse Hospital
The Paediatrics wing of the Bansang Hospital received donations worth more than, D250000 from the bank on December 9th, 2022.
Later on, the same day, Bwiam General Hospital also received items worth more than, D200000 dalasis from Trust Bank
On January 7th, 2023, Trust Bank presented the national broadcaster, GRTS, with a package worth D500, 000 to help bring the AFCON games that the scorpions were participating into the living rooms of Gambians.
MD Njilan Senghore and officials of GRTS at the presentation ceremony
On January 18th, 2023, Trust Bank donated medical equipment worth over D300,000 to the Dialysis Unit of the Edward Francis Small Teaching Hospital
DMD Mboob at the Dialysis unit of the EFSTH
Anglican Missions Upper Basic and Agricultural Senior Secondary School in Farafenni were presented with ten computers on February 2nd, 2023, courtesy of the Trust Bank. It is worth noting that Trust Bank has donated close to 70 computers to schools across the country over the years.
MD Njilan at the presentation to the Anglican mission school in Farafenni
The Police Intervention Unit (PIU) station in Farafenni were the recipients of computers and computer peripherals from Trust Bank on February 2nd to help ease their clerical needs.
In May 2023, Trust Bank donated a cheque for D150,000 to the Gambia Women’s Chamber of Commerce.
On May 24th, 2023, Trust Bank recognizes and awards outstanding students with cash prizes and tablets at their annual Excellence in Millennium Award. This year’s recipients each went home tablets and cash prizes.
It is said that a society is judged by the way it takes cares of the most vulnerable amongst them. To this end, Trust Bank took the initiative to donate and sponsor one of the homes at SOS Bakoteh Children Village, an orphanage providing services to some of the most vulnerable children. The package worth $10000 (about D600,000) was presented on June 9th 2023 at a ceremony held at the children’s village.
Trust Bank’s commitment to CSR is not just about making a donation. The bank also works to promote ethical business practices and to create a more sustainable future. For example, the bank has adopted a number of policies to reduce its environmental impact. These policies include using energy-efficient lighting and appliances, recycling paper and other materials, and promoting water conservation.
Trust Bank’s CSR initiatives have been recognized by a number of organizations. The bank has been awarded the Gambia Sustainability Award, the African Business Award for Corporate Social Responsibility, and the World Finance Award for Best CSR Initiative in Africa.
Trust Bank is an example of how businesses can use their power and influence to make a positive impact on society. The bank’s CSR initiatives have helped to improve the lives of many Gambians, and they have made The Gambia a more sustainable and equitable country.
Other businesses can learn a lot from Trust Bank’s example. By investing in CSR, businesses can improve their reputation, attract and retain customers and employees, and build stronger relationships with their communities. CSR is not just good for society; it is also good for businesses.